Mobile Crane Market Insights 2025, Analysis and Forecast to 2030, by Manufacturers, Regions, Technology, Application, Product Type
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Introduction to the Mobile Crane Industry
Mobile cranes are versatile lifting machines used across construction, mining, marine, and industrial sectors, offering mobility and flexibility for heavy-duty tasks. Types include truck-mounted, rough-terrain, crawler, and floating cranes, each tailored to specific environments. The industry is characterized by robust demand tied to global infrastructure growth, with Tadano Ltd.’s 2019 acquisition of Terex’s Demag business and its 2025 plan to close the Wallerscheid factory reflecting strategic consolidation. Key players like Liebherr and Sany drive innovation in safety and efficiency, but the market faces challenges from high capital costs, regulatory complexities, and competition from alternative lifting solutions like tower cranes, requiring adaptability to sustain growth.
Market Size and Growth Forecast
The global mobile crane market is projected to reach USD 20 billion to USD 22 billion by 2025, with an estimated CAGR of 5% to 7% through 2030, fueled by urbanization and industrial expansion.
Regional Analysis
Asia Pacific expects a growth rate of 6% to 8%. China and India lead with massive construction and mining projects, emphasizing high-capacity cranes.
North America anticipates a growth rate of 4% to 6%. The U.S. drives demand in infrastructure and energy, with a focus on safety features.
Europe projects a growth rate of 3% to 5%. Germany and the UK support crane use in renewable energy projects, though regulations temper growth.
Middle East and Africa expect a growth rate of 4% to 6%. The UAE’s skyscraper boom sustains demand, limited by skilled labor shortages.
South America anticipates a growth rate of 3% to 5%. Brazil’s urban projects drive crane use, constrained by economic volatility.
Application Analysis
Construction: Projected at 5% to 7%, dominates with skyscraper and bridge projects, trending toward automated cranes.
Mining and Excavation: Expected at 4% to 6%, supports mineral extraction, with rugged designs in demand.
Marine and Offshore: Anticipated at 4% to 6%, used in port and oil rig operations, focusing on corrosion resistance.
Industrial: Projected at 3% to 5%, serves manufacturing, with compact cranes gaining traction.
Others: Expected at 2% to 4%, includes logistics, with niche demand.
Type Analysis
Truck Mounted Crane: Projected at 5% to 7%, versatile for urban sites, with hybrid models emerging.
Rough-Terrain Crane: Expected at 4% to 6%, ideal for rugged sites, with enhanced mobility.
Crawler Crane: Anticipated at 4% to 6%, used for heavy lifting, focusing on stability.
Floating Crane: Projected at 3% to 5%, serves marine tasks, with steady demand.
Key Market Players
Bauer AG: A German firm, Bauer specializes in construction equipment.
Kato Works: A Japanese company, Kato focuses on compact cranes.
Kobelco Construction: A Japanese player, Kobelco serves heavy industries.
Liebherr: A Swiss firm, Liebherr leads in crane innovation.
LiuGong Machinery: A Chinese company, LiuGong supports construction.
Manitex International: A U.S. player, Manitex produces specialized cranes.
Manitowoc: A U.S. firm, Manitowoc caters to global markets.
Palfinger AG: An Austrian company, Palfinger focuses on truck-mounted cranes.
Sany: A Chinese player, Sany drives high-capacity crane production.
Sarens: A Belgian firm, Sarens serves heavy lifting projects.
Sumitomo Heavy Industries: A Japanese company, Sumitomo supports industrial needs.
Tadano Ltd.: A Japanese player, Tadano emphasizes safety features.
XCMG Group: A Chinese firm, XCMG competes globally.
Zoomlion: A Chinese company, Zoomlion focuses on construction.
Action Construction: An Indian player, Action serves regional markets.
Escorts Ltd.: An Indian firm, Escorts produces cranes.
TIL Ltd.: An Indian company, TIL supports infrastructure.
Indo Farm Equipment: An Indian player, Indo Farm caters to construction.
Porter’s Five Forces Analysis
●Threat of New Entrants: Low to Moderate. High capital costs, stringent safety standards, and established brand reputations create formidable barriers, particularly for advanced cranes. However, regional players in Asia, like Action Construction, can enter with lower-cost models, posing a moderate threat in price-sensitive markets.
●Threat of Substitutes: Moderate. Tower cranes, hoists, and telehandlers offer alternatives for specific tasks, particularly in fixed-site construction. Mobile cranes’ flexibility and mobility maintain their edge, but substitutes challenge niche applications, pushing firms like Liebherr to enhance versatility.
●Bargaining Power of Buyers: Moderate to High. Large construction firms and rental companies negotiate aggressively due to the availability of multiple suppliers and rental options. However, specialized cranes for offshore or mining tasks, offered by players like Sarens, limit buyer leverage in high-performance segments.
●Bargaining Power of Suppliers: Moderate to High. Suppliers of steel, hydraulics, and electronics wield influence due to limited sources and high-quality requirements. Vertical integration by firms like Sany reduces dependency, but smaller players like Indo Farm face cost pressures from supplier pricing.
●Competitive Rivalry: High. Global giants like XCMG and Tadano compete intensely on innovation, capacity, and pricing, while regional firms like Escorts vie for local contracts. Rapid technological advancements and fleet expansions drive aggressive marketing and R&D, intensifying rivalry across all segments.
Market Opportunities and Challenges
Opportunities
●Infrastructure Boom: Asia Pacific’s Belt and Road projects, particularly in China, boost crane demand, benefiting Sany and Zoomlion.
●Urbanization: North America’s smart city initiatives drive construction crane use, supporting Manitowoc’s growth.
●Renewable Energy: Europe’s wind farm expansions require specialized cranes, favoring Liebherr’s high-capacity models.
●Mining Recovery: Global commodity demand, especially in Africa, sustains rough-terrain crane sales, aiding Kobelco.
●Rental Market Growth: Flexible leasing models in the UAE attract smaller contractors, creating niches for Palfinger.
●Technological Innovation: Autonomous and electric cranes, developed by Tadano, enhance safety and efficiency, appealing to modern projects.
●Emerging Markets: India’s infrastructure push offers untapped potential for firms like TIL, leveraging local production.
Challenges
●High Capital Costs: Expensive cranes, as produced by Manitex, deter small buyers, slowing adoption in South America.
●Regulatory Complexity: Diverse safety and emissions standards in Europe raise compliance costs for Bauer AG.
●Skilled Labor Shortage: Operating advanced cranes requires expertise, constraining growth in MEA for Sarens.
●Economic Volatility: Brazil’s unstable economy impacts construction budgets, affecting Escorts’ sales.
●Substitute Competition: Tower cranes gain ground in fixed-site projects, challenging LiuGong’s mobile crane share.
●Raw Material Volatility: Steel price fluctuations squeeze margins for Sumitomo, impacting profitability.
●Supply Chain Disruptions: Global logistics delays, as seen in 2021, hinder component access for Kato Works, delaying deliveries.
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 Introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 Industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 Mobile Crane Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Trading Analysis
8.1 Export of Mobile Crane by Region
8.2 Import of Mobile Crane by Region
8.3 Balance of Trade
Chapter 9 Historical and Forecast Mobile Crane Market in North America (2020-2030)
9.1 Mobile Crane Market Size
9.2 Mobile Crane Demand by End Use
9.3 Competition by Players/Suppliers
9.4 Type Segmentation and Price
9.5 Key Countries Analysis
9.5.1 United States
9.5.2 Canada
9.5.3 Mexico
Chapter 10 Historical and Forecast Mobile Crane Market in South America (2020-2030)
10.1 Mobile Crane Market Size
10.2 Mobile Crane Demand by End Use
10.3 Competition by Players/Suppliers
10.4 Type Segmentation and Price
10.5 Key Countries Analysis
10.5.1 Brazil
10.5.2 Argentina
10.5.3 Chile
10.5.4 Peru
Chapter 11 Historical and Forecast Mobile Crane Market in Asia & Pacific (2020-2030)
11.1 Mobile Crane Market Size
11.2 Mobile Crane Demand by End Use
11.3 Competition by Players/Suppliers
11.4 Type Segmentation and Price
11.5 Key Countries Analysis
11.5.1 China
11.5.2 India
11.5.3 Japan
11.5.4 South Korea
11.5.5 Southest Asia
11.5.6 Australia
Chapter 12 Historical and Forecast Mobile Crane Market in Europe (2020-2030)
12.1 Mobile Crane Market Size
12.2 Mobile Crane Demand by End Use
12.3 Competition by Players/Suppliers
12.4 Type Segmentation and Price
12.5 Key Countries Analysis
12.5.1 Germany
12.5.2 France
12.5.3 United Kingdom
12.5.4 Italy
12.5.5 Spain
12.5.6 Belgium
12.5.7 Netherlands
12.5.8 Austria
12.5.9 Poland
12.5.10 Russia
Chapter 13 Historical and Forecast Mobile Crane Market in MEA (2020-2030)
13.1 Mobile Crane Market Size
13.2 Mobile Crane Demand by End Use
13.3 Competition by Players/Suppliers
13.4 Type Segmentation and Price
13.5 Key Countries Analysis
13.5.1 Egypt
13.5.2 Israel
13.5.3 South Africa
13.5.4 Gulf Cooperation Council Countries
13.5.5 Turkey
Chapter 14 Summary For Global Mobile Crane Market (2020-2025)
14.1 Mobile Crane Market Size
14.2 Mobile Crane Demand by End Use
14.3 Competition by Players/Suppliers
14.4 Type Segmentation and Price
Chapter 15 Global Mobile Crane Market Forecast (2025-2030)
15.1 Mobile Crane Market Size Forecast
15.2 Mobile Crane Demand Forecast
15.3 Competition by Players/Suppliers
15.4 Type Segmentation and Price Forecast
Chapter 16 Analysis of Global Key Vendors
15.1 Bauer AG
15.1.1 Company Profile
15.1.2 Main Business and Mobile Crane Information
15.1.3 SWOT Analysis of Bauer AG
15.1.4 Bauer AG Mobile Crane Sales, Revenue, Price and Gross Margin (2020-2025)
15.2 Kato Works
15.2.1 Company Profile
15.2.2 Main Business and Mobile Crane Information
15.2.3 SWOT Analysis of Kato Works
15.2.4 Kato Works Mobile Crane Sales, Revenue, Price and Gross Margin (2020-2025)
15.3 Kobelco Construction Machinery Co. Ltd.
15.3.1 Company Profile
15.3.2 Main Business and Mobile Crane Information
15.3.3 SWOT Analysis of Kobelco Construction Machinery Co. Ltd.
15.3.4 Kobelco Construction Machinery Co. Ltd. Mobile Crane Sales, Revenue, Price and Gross Margin (2020-2025)
15.4 Liebherr
15.4.1 Company Profile
15.4.2 Main Business and Mobile Crane Information
15.4.3 SWOT Analysis of Liebherr
15.4.4 Liebherr Mobile Crane Sales, Revenue, Price and Gross Margin (2020-2025)
15.5 LiuGong Machinery
15.5.1 Company Profile
15.5.2 Main Business and Mobile Crane Information
15.5.3 SWOT Analysis of LiuGong Machinery
15.5.4 LiuGong Machinery Mobile Crane Sales, Revenue, Price and Gross Margin (2020-2025)
15.6 Manitex International
15.6.1 Company Profile
15.6.2 Main Business and Mobile Crane Information
15.6.3 SWOT Analysis of Manitex International
15.6.4 Manitex International Mobile Crane Sales, Revenue, Price and Gross Margin (2020-2025)
15.7 Manitowoc
15.7.1 Company Profile
15.7.2 Main Business and Mobile Crane Information
15.7.3 SWOT Analysis of Manitowoc
15.7.4 Manitowoc Mobile Crane Sales, Revenue, Price and Gross Margin (2020-2025)
15.8 Palfinger AG
15.8.1 Company Profile
15.8.2 Main Business and Mobile Crane Information
15.8.3 SWOT Analysis of Palfinger AG
15.8.4 Palfinger AG Mobile Crane Sales, Revenue, Price and Gross Margin (2020-2025)
Please ask for sample pages for full companies list
Table Research Scope Of Mobile Crane Report
Table Data Sources Of Mobile Crane Report
Table Major Assumptions Of Mobile Crane Report
Table Mobile Crane Classification
Table Mobile Crane Applications List
Table Drivers Of Mobile Crane Market
Table Restraints Of Mobile Crane Market
Table Opportunities Of Mobile Crane Market
Table Threats Of Mobile Crane Market
Table Raw Materials Suppliers List
Table Different Production Methods Of Mobile Crane
Table Cost Structure Analysis Of Mobile Crane
Table Key End Users List
Table Latest News Of Mobile Crane Market
Table Merger And Acquisition List
Table Planned/Future Project Of Mobile Crane Market
Table Policy Of Mobile Crane Market
Table 2020-2030 Regional Export Of Mobile Crane
Table 2020-2030 Regional Import Of Mobile Crane
Table 2020-2030 Regional Trade Balance
Table 2020-2030 North America Mobile Crane Market Size And Market Volume List
Table 2020-2030 North America Mobile Crane Demand List By Application
Table 2020-2025 North America Mobile Crane Key Players Sales List
Table 2020-2025 North America Mobile Crane Key Players Market Share List
Table 2020-2030 North America Mobile Crane Demand List By Type
Table 2020-2025 North America Mobile Crane Price List By Type
Table 2020-2030 United States Mobile Crane Market Size And Market Volume List
Table 2020-2030 United States Mobile Crane Import & Export List
Table 2020-2030 Canada Mobile Crane Market Size And Market Volume List
Table 2020-2030 Canada Mobile Crane Import & Export List
Table 2020-2030 Mexico Mobile Crane Market Size And Market Volume List
Table 2020-2030 Mexico Mobile Crane Import & Export List
Table 2020-2030 South America Mobile Crane Market Size And Market Volume List
Table 2020-2030 South America Mobile Crane Demand List By Application
Table 2020-2025 South America Mobile Crane Key Players Sales List
Table 2020-2025 South America Mobile Crane Key Players Market Share List
Table 2020-2030 South America Mobile Crane Demand List By Type
Table 2020-2025 South America Mobile Crane Price List By Type
Table 2020-2030 Brazil Mobile Crane Market Size And Market Volume List
Table 2020-2030 Brazil Mobile Crane Import & Export List
Table 2020-2030 Argentina Mobile Crane Market Size And Market Volume List
Table 2020-2030 Argentina Mobile Crane Import & Export List
Table 2020-2030 Chile Mobile Crane Market Size And Market Volume List
Table 2020-2030 Chile Mobile Crane Import & Export List
Table 2020-2030 Peru Mobile Crane Market Size And Market Volume List
Table 2020-2030 Peru Mobile Crane Import & Export List
Table 2020-2030 Asia & Pacific Mobile Crane Market Size And Market Volume List
Table 2020-2030 Asia & Pacific Mobile Crane Demand List By Application
Table 2020-2025 Asia & Pacific Mobile Crane Key Players Sales List
Table 2020-2025 Asia & Pacific Mobile Crane Key Players Market Share List
Table 2020-2030 Asia & Pacific Mobile Crane Demand List By Type
Table 2020-2025 Asia & Pacific Mobile Crane Price List By Type
Table 2020-2030 China Mobile Crane Market Size And Market Volume List
Table 2020-2030 China Mobile Crane Import & Export List
Table 2020-2030 India Mobile Crane Market Size And Market Volume List
Table 2020-2030 India Mobile Crane Import & Export List
Table 2020-2030 Japan Mobile Crane Market Size And Market Volume List
Table 2020-2030 Japan Mobile Crane Import & Export List
Table 2020-2030 South Korea Mobile Crane Market Size And Market Volume List
Table 2020-2030 South Korea Mobile Crane Import & Export List
Table 2020-2030 Southeast Asia Mobile Crane Market Size List
Table 2020-2030 Southeast Asia Mobile Crane Market Volume List
Table 2020-2030 Southeast Asia Mobile Crane Import List
Table 2020-2030 Southeast Asia Mobile Crane Export List
Table 2020-2030 Australia Mobile Crane Market Size And Market Volume List
Table 2020-2030 Australia Mobile Crane Import & Export List
Table 2020-2030 Europe Mobile Crane Market Size And Market Volume List
Table 2020-2030 Europe Mobile Crane Demand List By Application
Table 2020-2025 Europe Mobile Crane Key Players Sales List
Table 2020-2025 Europe Mobile Crane Key Players Market Share List
Table 2020-2030 Europe Mobile Crane Demand List By Type
Table 2020-2025 Europe Mobile Crane Price List By Type
Table 2020-2030 Germany Mobile Crane Market Size And Market Volume List
Table 2020-2030 Germany Mobile Crane Import & Export List
Table 2020-2030 France Mobile Crane Market Size And Market Volume List
Table 2020-2030 France Mobile Crane Import & Export List
Table 2020-2030 United Kingdom Mobile Crane Market Size And Market Volume List
Table 2020-2030 United Kingdom Mobile Crane Import & Export List
Table 2020-2030 Italy Mobile Crane Market Size And Market Volume List
Table 2020-2030 Italy Mobile Crane Import & Export List
Table 2020-2030 Spain Mobile Crane Market Size And Market Volume List
Table 2020-2030 Spain Mobile Crane Import & Export List
Table 2020-2030 Belgium Mobile Crane Market Size And Market Volume List
Table 2020-2030 Belgium Mobile Crane Import & Export List
Table 2020-2030 Netherlands Mobile Crane Market Size And Market Volume List
Table 2020-2030 Netherlands Mobile Crane Import & Export List
Table 2020-2030 Austria Mobile Crane Market Size And Market Volume List
Table 2020-2030 Austria Mobile Crane Import & Export List
Table 2020-2030 Poland Mobile Crane Market Size And Market Volume List
Table 2020-2030 Poland Mobile Crane Import & Export List
Table 2020-2030 Russia Mobile Crane Market Size And Market Volume List
Table 2020-2030 Russia Mobile Crane Import & Export List
Table 2020-2030 Mea Mobile Crane Market Size And Market Volume List
Table 2020-2030 Mea Mobile Crane Demand List By Application
Table 2020-2025 Mea Mobile Crane Key Players Sales List
Table 2020-2025 Mea Mobile Crane Key Players Market Share List
Table 2020-2030 Mea Mobile Crane Demand List By Type
Table 2020-2025 Mea Mobile Crane Price List By Type
Table 2020-2030 Egypt Mobile Crane Market Size And Market Volume List
Table 2020-2030 Egypt Mobile Crane Import & Export List
Table 2020-2030 Israel Mobile Crane Market Size And Market Volume List
Table 2020-2030 Israel Mobile Crane Import & Export List
Table 2020-2030 South Africa Mobile Crane Market Size And Market Volume List
Table 2020-2030 South Africa Mobile Crane Import & Export List
Table 2020-2030 Gulf Cooperation Council Countries Mobile Crane Market Size And Market Volume List
Table 2020-2030 Gulf Cooperation Council Countries Mobile Crane Import & Export List
Table 2020-2030 Turkey Mobile Crane Market Size And Market Volume List
Table 2020-2030 Turkey Mobile Crane Import & Export List
Table 2020-2025 Global Mobile Crane Market Size List By Region
Table 2020-2025 Global Mobile Crane Market Size Share List By Region
Table 2020-2025 Global Mobile Crane Market Volume List By Region
Table 2020-2025 Global Mobile Crane Market Volume Share List By Region
Table 2020-2025 Global Mobile Crane Demand List By Application
Table 2020-2025 Global Mobile Crane Demand Market Share List By Application
Table 2020-2025 Global Mobile Crane Key Vendors Sales List
Table 2020-2025 Global Mobile Crane Key Vendors Sales Share List
Table 2020-2025 Global Mobile Crane Key Vendors Revenue List
Table 2020-2025 Global Mobile Crane Key Vendors Revenue Share List
Table 2020-2025 Global Mobile Crane Demand List By Type
Table 2020-2025 Global Mobile Crane Demand Market Share List By Type
Table 2020-2025 Regional Mobile Crane Price List
Table 2025-2030 Global Mobile Crane Market Size List By Region
Table 2025-2030 Global Mobile Crane Market Size Share List By Region
Table 2025-2030 Global Mobile Crane Market Volume List By Region
Table 2025-2030 Global Mobile Crane Market Volume Share List By Region
Table 2025-2030 Global Mobile Crane Demand List By Application
Table 2025-2030 Global Mobile Crane Demand Market Share List By Application
Table 2025-2030 Global Mobile Crane Key Vendors Sales List
Table 2025-2030 Global Mobile Crane Key Vendors Sales Share List
Table 2025-2030 Global Mobile Crane Key Vendors Revenue List
Table 2025-2030 Global Mobile Crane Key Vendors Revenue Share List
Table 2025-2030 Global Mobile Crane Demand List By Type
Table 2025-2030 Global Mobile Crane Demand Market Share List By Type
Table 2025-2030 Mobile Crane Regional Price List
Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure Mobile Crane Picture
Figure 2020-2030 Regional Trade Balance
Figure 2020-2030 North America Mobile Crane Market Size And Cagr
Figure 2020-2030 North America Mobile Crane Market Volume And Cagr
Figure 2020-2030 South America Mobile Crane Market Size And Cagr
Figure 2020-2030 South America Mobile Crane Market Volume And Cagr
Figure 2020-2030 Asia & Pacific Mobile Crane Market Size And Cagr
Figure 2020-2030 Asia & Pacific Mobile Crane Market Volume And Cagr
Figure 2020-2030 Europe Mobile Crane Market Size And Cagr
Figure 2020-2030 Europe Mobile Crane Market Volume And Cagr
Figure 2020-2030 Mea Mobile Crane Market Size And Cagr
Figure 2020-2030 Mea Mobile Crane Market Volume And Cagr
Figure 2020-2025 Global Mobile Crane Market Volume And Growth Rate
Figure 2020-2025 Global Mobile Crane Market Size And Growth Rate
Figure 2025-2030 Global Mobile Crane Market Volume And Growth Rate
Figure 2025-2030 Global Mobile Crane Market Size And Growth Rate
Research Methodology
- Market Estimated Methodology:
Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.
1)Top-down & Bottom-up Approach
Top-down approach uses a general market size figure and determines the percentage that the objective market represents.
Bottom-up approach size the objective market by collecting the sub-segment information.
2)Supply & Demand Approach
Supply approach is based on assessments of the size of each competitor supplying the objective market.
Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.
- Forecasting Methodology
- Numerous factors impacting the market trend are considered for forecast model:
- New technology and application in the future;
- New project planned/under contraction;
- Global and regional underlying economic growth;
- Threatens of substitute products;
- Industry expert opinion;
- Policy and Society implication.
- Analysis Tools
1)PEST Analysis
PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.
- Benefits of a PEST analysis:
- It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
- It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
- It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
- It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.
2)Porter’s Five Force Model Analysis
The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.
- Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
- Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
- Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
- Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
- Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.
3)Value Chain Analysis
Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.
4)SWOT Analysis
SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.
- Strengths describe what the player excels at and separates it from the competition
- Weaknesses stop the player from performing at its optimum level.
- Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
- Threats refer to factors that have the potential to harm the player.
- Data Sources
Primary Sources | Secondary Sources |
---|---|
Face to face/Phone Interviews with market participants, such as: Manufactures; Distributors; End-users; Experts. Online Survey |
Government/International Organization Data: Annual Report/Presentation/Fact Book Internet Source Information Industry Association Data Free/Purchased Database Market Research Report Book/Journal/News |