Styrene Acrylic Emulsion Market Insights 2025, Analysis and Forecast to 2030, by Manufacturers, Regions, Technology, Application
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Introduction
Styrene Acrylic Emulsion is a water-based polymer emulsion combining styrene and acrylic monomers, valued for its cost-effectiveness, durability, and versatility in coatings, textiles, and packaging. Among water-based acrylic emulsions, it stands out for its low cost while meeting quality standards, outperforming higher-cost options like pure acrylic, silicone acrylic, and vinyl acetate/acrylic emulsions, which face technical or economic barriers. The coating sector, particularly in construction, dominates demand, with global paint production estimated at 0.8-1 billion tons annually. The market is estimated at USD 4.0-6.5 billion in 2025, with a CAGR of 1.8%-3.0% from 2025 to 2030, reflecting mature markets and steady demand in building applications.
Market Size and Growth Forecast
The Styrene Acrylic Emulsion market is projected to reach USD 4.0-6.5 billion in 2025, growing at a CAGR of 1.8%-3.0% through 2030. This modest growth mirrors market saturation in developed regions, offset by consistent construction needs.
Regional Analysis
Asia Pacific: Growth is estimated at 2.0%-3.5%, with China and India leading due to construction booms. Trends focus on affordable coatings.
North America: The market grows at 1.5%-2.5%, with the U.S. emphasizing interior paints. Trends highlight eco-friendly formulations.
Europe: Growth ranges from 1.5%-2.8%, led by Germany and the UK, with a focus on sustainable paints.
Rest of the World: Growth is 1.0%-2.5%, with Brazil showing potential in packaging.
Application Analysis
Coating: Growing at 2.0%-3.0%, it dominates in exterior and interior paints, with trends in low-VOC formulations.
Textile: With a growth rate of 1.5%-2.5%, it enhances fabric finishes, trending toward durability.
Packaging: Growing at 1.0%-2.0%, it supports adhesives, with steady demand.
Others: Including sealants, this grows at 1.0%-2.5%, with niche uses expanding.
Key Market Players
Dow: In the U.S., it offers cost-effective emulsions for coatings.
BASF: In Germany, it focuses on high-performance solutions.
Mitsui Chemicals: In Japan, it targets diverse applications.
Arkema: In France, it emphasizes sustainable emulsions.
Shanghai Baolijia Chemical: In China, it serves the domestic market.
Baderfu Group: In China, it focuses on regional coating needs.
Jiangsu Richu Chemical Co. Ltd.: In China, it targets construction uses.
Hengshui Xinguang Chemical: In China, it provides affordable emulsions.
Porter’s Five Forces Analysis
●Threat of New Entrants: Low, due to established players and scale barriers.
●Threat of Substitutes: Moderate, with alternative emulsions competing, though cost advantages favor styrene acrylic.
●Bargaining Power of Buyers: High, as commodity status increases price sensitivity.
●Bargaining Power of Suppliers: Moderate, with raw material supply stable.
●Industry Rivalry: High, driven by price competition in mature markets.
Market Opportunities and Challenges
Opportunities
●Construction growth in Asia Pacific sustains coating demand.
●Shift to water-based, low-VOC paints aligns with regulations.
●Packaging innovations offer incremental growth.
Challenges
●Market saturation in developed regions limits expansion.
●Raw material price fluctuations impact margins.
●Competition from premium emulsions pressures market share.
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 Introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 Industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 Styrene Acrylic Emulsion Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Trading Analysis
8.1 Export of Styrene Acrylic Emulsion by Region
8.2 Import of Styrene Acrylic Emulsion by Region
8.3 Balance of Trade
Chapter 9 Historical and Forecast Styrene Acrylic Emulsion Market in North America (2020-2030)
9.1 Styrene Acrylic Emulsion Market Size
9.2 Styrene Acrylic Emulsion Demand by End Use
9.3 Competition by Players/Suppliers
9.4 Type Segmentation and Price
9.5 Key Countries Analysis
9.5.1 United States
9.5.2 Canada
9.5.3 Mexico
Chapter 10 Historical and Forecast Styrene Acrylic Emulsion Market in South America (2020-2030)
10.1 Styrene Acrylic Emulsion Market Size
10.2 Styrene Acrylic Emulsion Demand by End Use
10.3 Competition by Players/Suppliers
10.4 Type Segmentation and Price
10.5 Key Countries Analysis
10.5.1 Brazil
10.5.2 Argentina
10.5.3 Chile
10.5.4 Peru
Chapter 11 Historical and Forecast Styrene Acrylic Emulsion Market in Asia & Pacific (2020-2030)
11.1 Styrene Acrylic Emulsion Market Size
11.2 Styrene Acrylic Emulsion Demand by End Use
11.3 Competition by Players/Suppliers
11.4 Type Segmentation and Price
11.5 Key Countries Analysis
11.5.1 China
11.5.2 India
11.5.3 Japan
11.5.4 South Korea
11.5.5 Asean
11.5.6 Australia
Chapter 12 Historical and Forecast Styrene Acrylic Emulsion Market in Europe (2020-2030)
12.1 Styrene Acrylic Emulsion Market Size
12.2 Styrene Acrylic Emulsion Demand by End Use
12.3 Competition by Players/Suppliers
12.4 Type Segmentation and Price
12.5 Key Countries Analysis
12.5.1 Germany
12.5.2 France
12.5.3 United Kingdom
12.5.4 Italy
12.5.5 Spain
12.5.6 Belgium
12.5.7 Netherlands
12.5.8 Austria
12.5.9 Poland
12.5.10 Russia
Chapter 13 Historical and Forecast Styrene Acrylic Emulsion Market in MEA (2020-2030)
13.1 Styrene Acrylic Emulsion Market Size
13.2 Styrene Acrylic Emulsion Demand by End Use
13.3 Competition by Players/Suppliers
13.4 Type Segmentation and Price
13.5 Key Countries Analysis
13.5.1 Egypt
13.5.2 Israel
13.5.3 South Africa
13.5.4 Gulf Cooperation Council Countries
13.5.5 Turkey
Chapter 14 Summary For Global Styrene Acrylic Emulsion Market (2020-2030)
14.1 Styrene Acrylic Emulsion Market Size
14.2 Styrene Acrylic Emulsion Demand by End Use
14.3 Competition by Players/Suppliers
14.4 Type Segmentation and Price
Chapter 15 Global Styrene Acrylic Emulsion Market Forecast (2021-2026)
15.1 Styrene Acrylic Emulsion Market Size Forecast
15.2 Styrene Acrylic Emulsion Demand Forecast
15.3 Competition by Players/Suppliers
15.4 Type Segmentation and Price Forecast
Chapter 16 Analysis of Global Key Vendors
15.1 Dow
15.1.1 Company Profile
15.1.2 Main Business and Styrene Acrylic Emulsion Information
15.1.3 SWOT Analysis of Dow
15.1.4 Dow Styrene Acrylic Emulsion Sales, Revenue, Price and Gross Margin (2020-2025)
15.2 BASF
15.2.1 Company Profile
15.2.2 Main Business and Styrene Acrylic Emulsion Information
15.2.3 SWOT Analysis of BASF
15.2.4 BASF Styrene Acrylic Emulsion Sales, Revenue, Price and Gross Margin (2020-2025)
15.3 Mitsui Chemicals
15.3.1 Company Profile
15.3.2 Main Business and Styrene Acrylic Emulsion Information
15.3.3 SWOT Analysis of Mitsui Chemicals
15.3.4 Mitsui Chemicals Styrene Acrylic Emulsion Sales, Revenue, Price and Gross Margin (2020-2025)
15.4 Arkema
15.4.1 Company Profile
15.4.2 Main Business and Styrene Acrylic Emulsion Information
15.4.3 SWOT Analysis of Arkema
15.4.4 Arkema Styrene Acrylic Emulsion Sales, Revenue, Price and Gross Margin (2020-2025)
15.5 Shanghai Baolijia Chemical
15.5.1 Company Profile
15.5.2 Main Business and Styrene Acrylic Emulsion Information
15.5.3 SWOT Analysis of Shanghai Baolijia Chemical
15.5.4 Shanghai Baolijia Chemical Styrene Acrylic Emulsion Sales, Revenue, Price and Gross Margin (2020-2025)
15.6 Baderfu Group
15.6.1 Company Profile
15.6.2 Main Business and Styrene Acrylic Emulsion Information
15.6.3 SWOT Analysis of Baderfu Group
15.6.4 Baderfu Group Styrene Acrylic Emulsion Sales, Revenue, Price and Gross Margin (2020-2025)
15.7 Jiangsu Richu Chemical Co. Ltd.
15.7.1 Company Profile
15.7.2 Main Business and Styrene Acrylic Emulsion Information
15.7.3 SWOT Analysis of Jiangsu Richu Chemical Co. Ltd.
15.7.4 Jiangsu Richu Chemical Co. Ltd. Styrene Acrylic Emulsion Sales, Revenue, Price and Gross Margin (2020-2025)
15.8 Hengshui Xinguang Chemical
15.8.1 Company Profile
15.8.2 Main Business and Styrene Acrylic Emulsion Information
15.8.3 SWOT Analysis of Hengshui Xinguang Chemical
15.8.4 Hengshui Xinguang Chemical Styrene Acrylic Emulsion Sales, Revenue, Price and Gross Margin (2020-2025)
Please ask for sample pages for full companies list
Table Research Scope Of Styrene Acrylic Emulsion Report
Table Data Sources Of Styrene Acrylic Emulsion Report
Table Major Assumptions Of Styrene Acrylic Emulsion Report
Table Styrene Acrylic Emulsion Classification
Table Styrene Acrylic Emulsion Applications List
Table Drivers Of Styrene Acrylic Emulsion Market
Table Restraints Of Styrene Acrylic Emulsion Market
Table Opportunities Of Styrene Acrylic Emulsion Market
Table Threats Of Styrene Acrylic Emulsion Market
Table Raw Materials Suppliers List
Table Different Production Methods Of Styrene Acrylic Emulsion
Table Cost Structure Analysis Of Styrene Acrylic Emulsion
Table Key End Users List
Table Latest News Of Styrene Acrylic Emulsion Market
Table Merger And Acquisition List
Table Planned/Future Project Of Styrene Acrylic Emulsion Market
Table Policy Of Styrene Acrylic Emulsion Market
Table 2020-2030 Regional Export Of Styrene Acrylic Emulsion
Table 2020-2030 Regional Import Of Styrene Acrylic Emulsion
Table 2020-2030 Regional Trade Balance
Table 2020-2030 North America Styrene Acrylic Emulsion Market Size And Market Volume List
Table 2020-2030 North America Styrene Acrylic Emulsion Demand List By Application
Table 2020-2025 North America Styrene Acrylic Emulsion Key Players Sales List
Table 2020-2025 North America Styrene Acrylic Emulsion Key Players Market Share List
Table 2020-2030 North America Styrene Acrylic Emulsion Demand List By Type
Table 2020-2025 North America Styrene Acrylic Emulsion Price List By Type
Table 2020-2030 United States Styrene Acrylic Emulsion Market Size And Market Volume List
Table 2020-2030 United States Styrene Acrylic Emulsion Import & Export List
Table 2020-2030 Canada Styrene Acrylic Emulsion Market Size And Market Volume List
Table 2020-2030 Canada Styrene Acrylic Emulsion Import & Export List
Table 2020-2030 Mexico Styrene Acrylic Emulsion Market Size And Market Volume List
Table 2020-2030 Mexico Styrene Acrylic Emulsion Import & Export List
Table 2020-2030 South America Styrene Acrylic Emulsion Market Size And Market Volume List
Table 2020-2030 South America Styrene Acrylic Emulsion Demand List By Application
Table 2020-2025 South America Styrene Acrylic Emulsion Key Players Sales List
Table 2020-2025 South America Styrene Acrylic Emulsion Key Players Market Share List
Table 2020-2030 South America Styrene Acrylic Emulsion Demand List By Type
Table 2020-2025 South America Styrene Acrylic Emulsion Price List By Type
Table 2020-2030 Brazil Styrene Acrylic Emulsion Market Size And Market Volume List
Table 2020-2030 Brazil Styrene Acrylic Emulsion Import & Export List
Table 2020-2030 Argentina Styrene Acrylic Emulsion Market Size And Market Volume List
Table 2020-2030 Argentina Styrene Acrylic Emulsion Import & Export List
Table 2020-2030 Chile Styrene Acrylic Emulsion Market Size And Market Volume List
Table 2020-2030 Chile Styrene Acrylic Emulsion Import & Export List
Table 2020-2030 Peru Styrene Acrylic Emulsion Market Size And Market Volume List
Table 2020-2030 Peru Styrene Acrylic Emulsion Import & Export List
Table 2020-2030 Asia & Pacific Styrene Acrylic Emulsion Market Size And Market Volume List
Table 2020-2030 Asia & Pacific Styrene Acrylic Emulsion Demand List By Application
Table 2020-2025 Asia & Pacific Styrene Acrylic Emulsion Key Players Sales List
Table 2020-2025 Asia & Pacific Styrene Acrylic Emulsion Key Players Market Share List
Table 2020-2030 Asia & Pacific Styrene Acrylic Emulsion Demand List By Type
Table 2020-2025 Asia & Pacific Styrene Acrylic Emulsion Price List By Type
Table 2020-2030 China Styrene Acrylic Emulsion Market Size And Market Volume List
Table 2020-2030 China Styrene Acrylic Emulsion Import & Export List
Table 2020-2030 India Styrene Acrylic Emulsion Market Size And Market Volume List
Table 2020-2030 India Styrene Acrylic Emulsion Import & Export List
Table 2020-2030 Japan Styrene Acrylic Emulsion Market Size And Market Volume List
Table 2020-2030 Japan Styrene Acrylic Emulsion Import & Export List
Table 2020-2030 South Korea Styrene Acrylic Emulsion Market Size And Market Volume List
Table 2020-2030 South Korea Styrene Acrylic Emulsion Import & Export List
Table 2020-2030 Southeast Asia Styrene Acrylic Emulsion Market Size List
Table 2020-2030 Southeast Asia Styrene Acrylic Emulsion Market Volume List
Table 2020-2030 Southeast Asia Styrene Acrylic Emulsion Import List
Table 2020-2030 Southeast Asia Styrene Acrylic Emulsion Export List
Table 2020-2030 Australia Styrene Acrylic Emulsion Market Size And Market Volume List
Table 2020-2030 Australia Styrene Acrylic Emulsion Import & Export List
Table 2020-2030 Europe Styrene Acrylic Emulsion Market Size And Market Volume List
Table 2020-2030 Europe Styrene Acrylic Emulsion Demand List By Application
Table 2020-2025 Europe Styrene Acrylic Emulsion Key Players Sales List
Table 2020-2025 Europe Styrene Acrylic Emulsion Key Players Market Share List
Table 2020-2030 Europe Styrene Acrylic Emulsion Demand List By Type
Table 2020-2025 Europe Styrene Acrylic Emulsion Price List By Type
Table 2020-2030 Germany Styrene Acrylic Emulsion Market Size And Market Volume List
Table 2020-2030 Germany Styrene Acrylic Emulsion Import & Export List
Table 2020-2030 France Styrene Acrylic Emulsion Market Size And Market Volume List
Table 2020-2030 France Styrene Acrylic Emulsion Import & Export List
Table 2020-2030 United Kingdom Styrene Acrylic Emulsion Market Size And Market Volume List
Table 2020-2030 United Kingdom Styrene Acrylic Emulsion Import & Export List
Table 2020-2030 Italy Styrene Acrylic Emulsion Market Size And Market Volume List
Table 2020-2030 Italy Styrene Acrylic Emulsion Import & Export List
Table 2020-2030 Spain Styrene Acrylic Emulsion Market Size And Market Volume List
Table 2020-2030 Spain Styrene Acrylic Emulsion Import & Export List
Table 2020-2030 Belgium Styrene Acrylic Emulsion Market Size And Market Volume List
Table 2020-2030 Belgium Styrene Acrylic Emulsion Import & Export List
Table 2020-2030 Netherlands Styrene Acrylic Emulsion Market Size And Market Volume List
Table 2020-2030 Netherlands Styrene Acrylic Emulsion Import & Export List
Table 2020-2030 Austria Styrene Acrylic Emulsion Market Size And Market Volume List
Table 2020-2030 Austria Styrene Acrylic Emulsion Import & Export List
Table 2020-2030 Poland Styrene Acrylic Emulsion Market Size And Market Volume List
Table 2020-2030 Poland Styrene Acrylic Emulsion Import & Export List
Table 2020-2030 Russia Styrene Acrylic Emulsion Market Size And Market Volume List
Table 2020-2030 Russia Styrene Acrylic Emulsion Import & Export List
Table 2020-2030 Mea Styrene Acrylic Emulsion Market Size And Market Volume List
Table 2020-2030 Mea Styrene Acrylic Emulsion Demand List By Application
Table 2020-2025 Mea Styrene Acrylic Emulsion Key Players Sales List
Table 2020-2025 Mea Styrene Acrylic Emulsion Key Players Market Share List
Table 2020-2030 Mea Styrene Acrylic Emulsion Demand List By Type
Table 2020-2025 Mea Styrene Acrylic Emulsion Price List By Type
Table 2020-2030 Egypt Styrene Acrylic Emulsion Market Size And Market Volume List
Table 2020-2030 Egypt Styrene Acrylic Emulsion Import & Export List
Table 2020-2030 Israel Styrene Acrylic Emulsion Market Size And Market Volume List
Table 2020-2030 Israel Styrene Acrylic Emulsion Import & Export List
Table 2020-2030 South Africa Styrene Acrylic Emulsion Market Size And Market Volume List
Table 2020-2030 South Africa Styrene Acrylic Emulsion Import & Export List
Table 2020-2030 Gulf Cooperation Council Countries Styrene Acrylic Emulsion Market Size And Market Volume List
Table 2020-2030 Gulf Cooperation Council Countries Styrene Acrylic Emulsion Import & Export List
Table 2020-2030 Turkey Styrene Acrylic Emulsion Market Size And Market Volume List
Table 2020-2030 Turkey Styrene Acrylic Emulsion Import & Export List
Table 2020-2025 Global Styrene Acrylic Emulsion Market Size List By Region
Table 2020-2025 Global Styrene Acrylic Emulsion Market Size Share List By Region
Table 2020-2025 Global Styrene Acrylic Emulsion Market Volume List By Region
Table 2020-2025 Global Styrene Acrylic Emulsion Market Volume Share List By Region
Table 2020-2025 Global Styrene Acrylic Emulsion Demand List By Application
Table 2020-2025 Global Styrene Acrylic Emulsion Demand Market Share List By Application
Table 2020-2025 Global Styrene Acrylic Emulsion Capacity List
Table 2020-2025 Global Styrene Acrylic Emulsion Key Vendors Capacity Share List
Table 2020-2025 Global Styrene Acrylic Emulsion Key Vendors Production List
Table 2020-2025 Global Styrene Acrylic Emulsion Key Vendors Production Share List
Table 2020-2025 Global Styrene Acrylic Emulsion Key Vendors Production Value List
Table 2020-2025 Global Styrene Acrylic Emulsion Key Vendors Production Value Share List
Table 2020-2025 Global Styrene Acrylic Emulsion Demand List By Type
Table 2020-2025 Global Styrene Acrylic Emulsion Demand Market Share List By Type
Table 2020-2025 Regional Styrene Acrylic Emulsion Price List
Table 2025-2030 Global Styrene Acrylic Emulsion Market Size List By Region
Table 2025-2030 Global Styrene Acrylic Emulsion Market Size Share List By Region
Table 2025-2030 Global Styrene Acrylic Emulsion Market Volume List By Region
Table 2025-2030 Global Styrene Acrylic Emulsion Market Volume Share List By Region
Table 2025-2030 Global Styrene Acrylic Emulsion Demand List By Application
Table 2025-2030 Global Styrene Acrylic Emulsion Demand Market Share List By Application
Table 2025-2030 Global Styrene Acrylic Emulsion Capacity List
Table 2025-2030 Global Styrene Acrylic Emulsion Key Vendors Capacity Share List
Table 2025-2030 Global Styrene Acrylic Emulsion Key Vendors Production List
Table 2025-2030 Global Styrene Acrylic Emulsion Key Vendors Production Share List
Table 2025-2030 Global Styrene Acrylic Emulsion Key Vendors Production Value List
Table 2025-2030 Global Styrene Acrylic Emulsion Key Vendors Production Value Share List
Table 2025-2030 Global Styrene Acrylic Emulsion Demand List By Type
Table 2025-2030 Global Styrene Acrylic Emulsion Demand Market Share List By Type
Table 2025-2030 Styrene Acrylic Emulsion Regional Price List
Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure Styrene Acrylic Emulsion Picture
Figure 2020-2030 Regional Trade Balance
Figure 2020-2030 North America Styrene Acrylic Emulsion Market Size And Cagr
Figure 2020-2030 North America Styrene Acrylic Emulsion Market Volume And Cagr
Figure 2020-2030 South America Styrene Acrylic Emulsion Market Size And Cagr
Figure 2020-2030 South America Styrene Acrylic Emulsion Market Volume And Cagr
Figure 2020-2030 Asia & Pacific Styrene Acrylic Emulsion Market Size And Cagr
Figure 2020-2030 Asia & Pacific Styrene Acrylic Emulsion Market Volume And Cagr
Figure 2020-2030 Europe Styrene Acrylic Emulsion Market Size And Cagr
Figure 2020-2030 Europe Styrene Acrylic Emulsion Market Volume And Cagr
Figure 2020-2030 Mea Styrene Acrylic Emulsion Market Size And Cagr
Figure 2020-2030 Mea Styrene Acrylic Emulsion Market Volume And Cagr
Figure 2020-2025 Global Styrene Acrylic Emulsion Capacity Production And Growth Rate
Figure 2020-2025 Global Styrene Acrylic Emulsion Production Value And Growth Rate
Figure 2025-2030 Global Styrene Acrylic Emulsion Capacity Production And Growth Rate
Figure 2025-2030 Global Styrene Acrylic Emulsion Production Value And Growth Rate
Research Methodology
- Market Estimated Methodology:
Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.
1)Top-down & Bottom-up Approach
Top-down approach uses a general market size figure and determines the percentage that the objective market represents.
Bottom-up approach size the objective market by collecting the sub-segment information.
2)Supply & Demand Approach
Supply approach is based on assessments of the size of each competitor supplying the objective market.
Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.
- Forecasting Methodology
- Numerous factors impacting the market trend are considered for forecast model:
- New technology and application in the future;
- New project planned/under contraction;
- Global and regional underlying economic growth;
- Threatens of substitute products;
- Industry expert opinion;
- Policy and Society implication.
- Analysis Tools
1)PEST Analysis
PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.
- Benefits of a PEST analysis:
- It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
- It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
- It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
- It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.
2)Porter’s Five Force Model Analysis
The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.
- Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
- Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
- Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
- Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
- Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.
3)Value Chain Analysis
Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.
4)SWOT Analysis
SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.
- Strengths describe what the player excels at and separates it from the competition
- Weaknesses stop the player from performing at its optimum level.
- Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
- Threats refer to factors that have the potential to harm the player.
- Data Sources
Primary Sources | Secondary Sources |
---|---|
Face to face/Phone Interviews with market participants, such as: Manufactures; Distributors; End-users; Experts. Online Survey |
Government/International Organization Data: Annual Report/Presentation/Fact Book Internet Source Information Industry Association Data Free/Purchased Database Market Research Report Book/Journal/News |