Pipe Jacking Machine Market Insights 2025, Analysis and Forecast to 2030, by Manufacturers, Regions, Technology, Application, Product Type
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Introduction
Pipe jacking machines are specialized construction equipment designed for trenchless pipeline installation, a method that minimizes surface disruption in urban and environmentally sensitive areas. The working principle involves a cutting head at the front of the machine excavating soil or rock, while hydraulic jacks in a launch shaft propel the machine and pre-fabricated pipe segments forward, forming a continuous pipeline. This technology is widely applied in urban municipal projects, such as installing water and sewer lines, oil and gas pipelines, and infrastructure for roads, railways, and runways, particularly where crossing highways, railways, or buildings is required. The industry is characterized by its ability to address growing urbanization demands, reduce environmental impact, and meet the need for efficient underground infrastructure development. In China, urban pipeline length grew from 1.95 million kilometers in 2015 to 3.49 million kilometers in 2022, reflecting an annual growth rate of 8.65%, driven by rapid urbanization and energy needs. In developed nations like the United States, with urban pipelines reaching 3.61 million kilometers by 2018, demand shifts toward upgrading aging infrastructure, while developing countries see growth in new installations. The global pipe jacking machine market is estimated to reach USD 400-800 million in 2025, with a projected compound annual growth rate (CAGR) of 2.8%-5.5% from 2025 to 2030, fueled by infrastructure investments and trenchless technology adoption.
Market Size and Growth Forecast
The pipe jacking machine market, valued at USD 400-800 million in 2025, is anticipated to grow at a CAGR of 2.8%-5.5% through 2030. This moderate growth reflects steady demand from urban infrastructure projects, particularly in developing regions, balanced by slower replacement cycles in mature markets and competition from alternative trenchless methods.
Regional Analysis
Asia Pacific: Growth is estimated at 3.5%-6.0%, led by China, where rapid urbanization and projects like metro expansions drive demand. India also contributes, with trends favoring cost-effective solutions for water and gas networks.
Europe: The market grows at 2.0%-3.5%, with Germany and the UK leading due to infrastructure upgrades and environmental regulations. Trends emphasize precision and minimal disruption in dense urban areas.
North America: Growth is projected at 2.5%-4.0%, with the United States focusing on replacing aging water and gas pipelines. Trends highlight investments in sustainable urban planning.
Rest of the World: This segment grows at 3.0%-5.0%, with Brazil and the Middle East notable for oil and gas pipeline projects. Trends lean toward energy infrastructure expansion.
Application Analysis
Water & Sewer: Growing at 3.0%-5.0%, this segment dominates due to urban water management needs. Trends show increased use in sewer rehabilitation and potable water systems.
Oil & Gas: With a growth rate of 2.5%-4.5%, it supports energy transport, with trends favoring long-distance pipelines in developing regions.
Road & Rail & Runway: Growing at 2.0%-3.5%, this application aids transport infrastructure, with trends toward urban transit projects.
Others: Including telecom and industrial uses, this grows at 2.0%-4.0%, with steady but niche demand.
Type Analysis
Hard Rock Pipe Jacking Machine: Growing at 2.5%-4.5%, this type excels in tough geological conditions, with trends toward advanced cutting technologies for rocky terrains.
Slurry Pipe Jacking Machine: With a growth rate of 3.0%-5.5%, it’s suited for soft, wet soils, with trends favoring its use in urban waterlogged areas.
Key Market Players
Herrenknecht: Based in Germany, Herrenknecht is a global leader in trenchless technology, offering pipe jacking machines for diverse applications.
Rasa: Operating from Japan, Rasa provides precision equipment for urban infrastructure projects, focusing on reliability.
China Railway Engineering Equipment Group: In China, this firm supplies robust machines for large-scale rail and metro projects.
China Railway Construction Heavy Industry Corporation Limited: Also in China, it targets heavy-duty infrastructure with innovative designs.
Anhui Tangxing Equipment Technology Co. Ltd.: A Chinese player, it serves regional water and gas projects with cost-effective solutions.
Yangzhou Guangxin Machinery Co. Ltd.: Based in China, it focuses on versatile machines for municipal applications.
Yangzhou Dilong Machinery Co. Ltd.: In China, it provides equipment for urban pipeline installations, emphasizing efficiency.
Jiangsu Xuanxuan Heavy Machinery Co. Ltd.: Another Chinese firm, it caters to diverse trenchless needs with scalable technology.
Porter’s Five Forces Analysis
●Threat of New Entrants: Moderate, as high capital and technical expertise create barriers, though growing demand attracts regional players.
●Threat of Substitutes: Moderate, with alternatives like microtunneling and horizontal directional drilling competing, but pipe jacking’s versatility sustains its niche.
●Bargaining Power of Buyers: Moderate, as infrastructure firms negotiate costs, but specialized needs limit options.
●Bargaining Power of Suppliers: Moderate, with key components sourced globally, though concentration in Asia gives some leverage.
●Industry Rivalry: High, driven by competition on technology and pricing among established and emerging firms.
Market Opportunities and Challenges
Opportunities
●Rapid urbanization in developing nations boosts demand for water, sewer, and energy pipelines.
●Trenchless technology adoption grows due to environmental and cost benefits.
●Infrastructure upgrades in developed markets offer replacement opportunities.
Challenges
●High initial costs and skilled labor requirements limit adoption in smaller projects.
●Competition from alternative trenchless methods pressures market share.
●Regulatory and environmental hurdles delay project approvals in some regions.
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 Introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 Industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 Pipe Jacking Machine Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Trading Analysis
8.1 Export of Pipe Jacking Machine by Region
8.2 Import of Pipe Jacking Machine by Region
8.3 Balance of Trade
Chapter 9 Historical and Forecast Pipe Jacking Machine Market in North America (2020-2030)
9.1 Pipe Jacking Machine Market Size
9.2 Pipe Jacking Machine Demand by End Use
9.3 Competition by Players/Suppliers
9.4 Type Segmentation and Price
9.5 Key Countries Analysis
9.5.1 United States
9.5.2 Canada
9.5.3 Mexico
Chapter 10 Historical and Forecast Pipe Jacking Machine Market in South America (2020-2030)
10.1 Pipe Jacking Machine Market Size
10.2 Pipe Jacking Machine Demand by End Use
10.3 Competition by Players/Suppliers
10.4 Type Segmentation and Price
10.5 Key Countries Analysis
10.5.1 Brazil
10.5.2 Argentina
10.5.3 Chile
10.5.4 Peru
Chapter 11 Historical and Forecast Pipe Jacking Machine Market in Asia & Pacific (2020-2030)
11.1 Pipe Jacking Machine Market Size
11.2 Pipe Jacking Machine Demand by End Use
11.3 Competition by Players/Suppliers
11.4 Type Segmentation and Price
11.5 Key Countries Analysis
11.5.1 China
11.5.2 India
11.5.3 Japan
11.5.4 South Korea
11.5.5 Southest Asia
11.5.6 Australia
Chapter 12 Historical and Forecast Pipe Jacking Machine Market in Europe (2020-2030)
12.1 Pipe Jacking Machine Market Size
12.2 Pipe Jacking Machine Demand by End Use
12.3 Competition by Players/Suppliers
12.4 Type Segmentation and Price
12.5 Key Countries Analysis
12.5.1 Germany
12.5.2 France
12.5.3 United Kingdom
12.5.4 Italy
12.5.5 Spain
12.5.6 Belgium
12.5.7 Netherlands
12.5.8 Austria
12.5.9 Poland
12.5.10 Russia
Chapter 13 Historical and Forecast Pipe Jacking Machine Market in MEA (2020-2030)
13.1 Pipe Jacking Machine Market Size
13.2 Pipe Jacking Machine Demand by End Use
13.3 Competition by Players/Suppliers
13.4 Type Segmentation and Price
13.5 Key Countries Analysis
13.5.1 Egypt
13.5.2 Israel
13.5.3 South Africa
13.5.4 Gulf Cooperation Council Countries
13.5.5 Turkey
Chapter 14 Summary For Global Pipe Jacking Machine Market (2020-2025)
14.1 Pipe Jacking Machine Market Size
14.2 Pipe Jacking Machine Demand by End Use
14.3 Competition by Players/Suppliers
14.4 Type Segmentation and Price
Chapter 15 Global Pipe Jacking Machine Market Forecast (2025-2030)
15.1 Pipe Jacking Machine Market Size Forecast
15.2 Pipe Jacking Machine Demand Forecast
15.3 Competition by Players/Suppliers
15.4 Type Segmentation and Price Forecast
Chapter 16 Analysis of Global Key Vendors
15.1 Herrenknecht
15.1.1 Company Profile
15.1.2 Main Business and Pipe Jacking Machine Information
15.1.3 SWOT Analysis of Herrenknecht
15.1.4 Herrenknecht Pipe Jacking Machine Sales, Revenue, Price and Gross Margin (2020-2025)
15.2 Rasa
15.2.1 Company Profile
15.2.2 Main Business and Pipe Jacking Machine Information
15.2.3 SWOT Analysis of Rasa
15.2.4 Rasa Pipe Jacking Machine Sales, Revenue, Price and Gross Margin (2020-2025)
15.3 China Railway Engineering Equipment Group
15.3.1 Company Profile
15.3.2 Main Business and Pipe Jacking Machine Information
15.3.3 SWOT Analysis of China Railway Engineering Equipment Group
15.3.4 China Railway Engineering Equipment Group Pipe Jacking Machine Sales, Revenue, Price and Gross Margin (2020-2025)
15.5 Anhui Tangxing Equipment Technology Co. Ltd
15.5.1 Company Profile
15.5.2 Main Business and Pipe Jacking Machine Information
15.5.3 SWOT Analysis of Anhui Tangxing Equipment Technology Co. Ltd
15.5.4 Anhui Tangxing Equipment Technology Co. Ltd Pipe Jacking Machine Sales, Revenue, Price and Gross Margin (2020-2025)
15.6 Yangzhou Guangxin Machinery Co. Ltd.
15.6.1 Company Profile
15.6.2 Main Business and Pipe Jacking Machine Information
15.6.3 SWOT Analysis of Yangzhou Guangxin Machinery Co. Ltd.
15.6.4 Yangzhou Guangxin Machinery Co. Ltd. Pipe Jacking Machine Sales, Revenue, Price and Gross Margin (2020-2025)
15.7 Yangzhou Dilong Machinery Co. Ltd
15.7.1 Company Profile
15.7.2 Main Business and Pipe Jacking Machine Information
15.7.3 SWOT Analysis of Yangzhou Dilong Machinery Co. Ltd
15.7.4 Yangzhou Dilong Machinery Co. Ltd Pipe Jacking Machine Sales, Revenue, Price and Gross Margin (2020-2025)
15.8 Jiangsu Xuanxuan Heavy Machinery Co. Ltd
15.8.1 Company Profile
15.8.2 Main Business and Pipe Jacking Machine Information
15.8.3 SWOT Analysis of Jiangsu Xuanxuan Heavy Machinery Co. Ltd
15.8.4 Jiangsu Xuanxuan Heavy Machinery Co. Ltd Pipe Jacking Machine Sales, Revenue, Price and Gross Margin (2020-2025)
Please ask for sample pages for full companies list
Table Research Scope Of Pipe Jacking Machine Report
Table Data Sources Of Pipe Jacking Machine Report
Table Major Assumptions Of Pipe Jacking Machine Report
Table Pipe Jacking Machine Classification
Table Pipe Jacking Machine Applications List
Table Drivers Of Pipe Jacking Machine Market
Table Restraints Of Pipe Jacking Machine Market
Table Opportunities Of Pipe Jacking Machine Market
Table Threats Of Pipe Jacking Machine Market
Table Raw Materials Suppliers List
Table Different Production Methods Of Pipe Jacking Machine
Table Cost Structure Analysis Of Pipe Jacking Machine
Table Key End Users List
Table Latest News Of Pipe Jacking Machine Market
Table Merger And Acquisition List
Table Planned/Future Project Of Pipe Jacking Machine Market
Table Policy Of Pipe Jacking Machine Market
Table 2020-2030 Regional Export Of Pipe Jacking Machine
Table 2020-2030 Regional Import Of Pipe Jacking Machine
Table 2020-2030 Regional Trade Balance
Table 2020-2030 North America Pipe Jacking Machine Market Size And Market Volume List
Table 2020-2030 North America Pipe Jacking Machine Demand List By Application
Table 2020-2025 North America Pipe Jacking Machine Key Players Sales List
Table 2020-2025 North America Pipe Jacking Machine Key Players Market Share List
Table 2020-2030 North America Pipe Jacking Machine Demand List By Type
Table 2020-2025 North America Pipe Jacking Machine Price List By Type
Table 2020-2030 United States Pipe Jacking Machine Market Size And Market Volume List
Table 2020-2030 United States Pipe Jacking Machine Import & Export List
Table 2020-2030 Canada Pipe Jacking Machine Market Size And Market Volume List
Table 2020-2030 Canada Pipe Jacking Machine Import & Export List
Table 2020-2030 Mexico Pipe Jacking Machine Market Size And Market Volume List
Table 2020-2030 Mexico Pipe Jacking Machine Import & Export List
Table 2020-2030 South America Pipe Jacking Machine Market Size And Market Volume List
Table 2020-2030 South America Pipe Jacking Machine Demand List By Application
Table 2020-2025 South America Pipe Jacking Machine Key Players Sales List
Table 2020-2025 South America Pipe Jacking Machine Key Players Market Share List
Table 2020-2030 South America Pipe Jacking Machine Demand List By Type
Table 2020-2025 South America Pipe Jacking Machine Price List By Type
Table 2020-2030 Brazil Pipe Jacking Machine Market Size And Market Volume List
Table 2020-2030 Brazil Pipe Jacking Machine Import & Export List
Table 2020-2030 Argentina Pipe Jacking Machine Market Size And Market Volume List
Table 2020-2030 Argentina Pipe Jacking Machine Import & Export List
Table 2020-2030 Chile Pipe Jacking Machine Market Size And Market Volume List
Table 2020-2030 Chile Pipe Jacking Machine Import & Export List
Table 2020-2030 Peru Pipe Jacking Machine Market Size And Market Volume List
Table 2020-2030 Peru Pipe Jacking Machine Import & Export List
Table 2020-2030 Asia & Pacific Pipe Jacking Machine Market Size And Market Volume List
Table 2020-2030 Asia & Pacific Pipe Jacking Machine Demand List By Application
Table 2020-2025 Asia & Pacific Pipe Jacking Machine Key Players Sales List
Table 2020-2025 Asia & Pacific Pipe Jacking Machine Key Players Market Share List
Table 2020-2030 Asia & Pacific Pipe Jacking Machine Demand List By Type
Table 2020-2025 Asia & Pacific Pipe Jacking Machine Price List By Type
Table 2020-2030 China Pipe Jacking Machine Market Size And Market Volume List
Table 2020-2030 China Pipe Jacking Machine Import & Export List
Table 2020-2030 India Pipe Jacking Machine Market Size And Market Volume List
Table 2020-2030 India Pipe Jacking Machine Import & Export List
Table 2020-2030 Japan Pipe Jacking Machine Market Size And Market Volume List
Table 2020-2030 Japan Pipe Jacking Machine Import & Export List
Table 2020-2030 South Korea Pipe Jacking Machine Market Size And Market Volume List
Table 2020-2030 South Korea Pipe Jacking Machine Import & Export List
Table 2020-2030 Southeast Asia Pipe Jacking Machine Market Size List
Table 2020-2030 Southeast Asia Pipe Jacking Machine Market Volume List
Table 2020-2030 Southeast Asia Pipe Jacking Machine Import List
Table 2020-2030 Southeast Asia Pipe Jacking Machine Export List
Table 2020-2030 Australia Pipe Jacking Machine Market Size And Market Volume List
Table 2020-2030 Australia Pipe Jacking Machine Import & Export List
Table 2020-2030 Europe Pipe Jacking Machine Market Size And Market Volume List
Table 2020-2030 Europe Pipe Jacking Machine Demand List By Application
Table 2020-2025 Europe Pipe Jacking Machine Key Players Sales List
Table 2020-2025 Europe Pipe Jacking Machine Key Players Market Share List
Table 2020-2030 Europe Pipe Jacking Machine Demand List By Type
Table 2020-2025 Europe Pipe Jacking Machine Price List By Type
Table 2020-2030 Germany Pipe Jacking Machine Market Size And Market Volume List
Table 2020-2030 Germany Pipe Jacking Machine Import & Export List
Table 2020-2030 France Pipe Jacking Machine Market Size And Market Volume List
Table 2020-2030 France Pipe Jacking Machine Import & Export List
Table 2020-2030 United Kingdom Pipe Jacking Machine Market Size And Market Volume List
Table 2020-2030 United Kingdom Pipe Jacking Machine Import & Export List
Table 2020-2030 Italy Pipe Jacking Machine Market Size And Market Volume List
Table 2020-2030 Italy Pipe Jacking Machine Import & Export List
Table 2020-2030 Spain Pipe Jacking Machine Market Size And Market Volume List
Table 2020-2030 Spain Pipe Jacking Machine Import & Export List
Table 2020-2030 Belgium Pipe Jacking Machine Market Size And Market Volume List
Table 2020-2030 Belgium Pipe Jacking Machine Import & Export List
Table 2020-2030 Netherlands Pipe Jacking Machine Market Size And Market Volume List
Table 2020-2030 Netherlands Pipe Jacking Machine Import & Export List
Table 2020-2030 Austria Pipe Jacking Machine Market Size And Market Volume List
Table 2020-2030 Austria Pipe Jacking Machine Import & Export List
Table 2020-2030 Poland Pipe Jacking Machine Market Size And Market Volume List
Table 2020-2030 Poland Pipe Jacking Machine Import & Export List
Table 2020-2030 Russia Pipe Jacking Machine Market Size And Market Volume List
Table 2020-2030 Russia Pipe Jacking Machine Import & Export List
Table 2020-2030 Mea Pipe Jacking Machine Market Size And Market Volume List
Table 2020-2030 Mea Pipe Jacking Machine Demand List By Application
Table 2020-2025 Mea Pipe Jacking Machine Key Players Sales List
Table 2020-2025 Mea Pipe Jacking Machine Key Players Market Share List
Table 2020-2030 Mea Pipe Jacking Machine Demand List By Type
Table 2020-2025 Mea Pipe Jacking Machine Price List By Type
Table 2020-2030 Egypt Pipe Jacking Machine Market Size And Market Volume List
Table 2020-2030 Egypt Pipe Jacking Machine Import & Export List
Table 2020-2030 Israel Pipe Jacking Machine Market Size And Market Volume List
Table 2020-2030 Israel Pipe Jacking Machine Import & Export List
Table 2020-2030 South Africa Pipe Jacking Machine Market Size And Market Volume List
Table 2020-2030 South Africa Pipe Jacking Machine Import & Export List
Table 2020-2030 Gulf Cooperation Council Countries Pipe Jacking Machine Market Size And Market Volume List
Table 2020-2030 Gulf Cooperation Council Countries Pipe Jacking Machine Import & Export List
Table 2020-2030 Turkey Pipe Jacking Machine Market Size And Market Volume List
Table 2020-2030 Turkey Pipe Jacking Machine Import & Export List
Table 2020-2025 Global Pipe Jacking Machine Market Size List By Region
Table 2020-2025 Global Pipe Jacking Machine Market Size Share List By Region
Table 2020-2025 Global Pipe Jacking Machine Market Volume List By Region
Table 2020-2025 Global Pipe Jacking Machine Market Volume Share List By Region
Table 2020-2025 Global Pipe Jacking Machine Demand List By Application
Table 2020-2025 Global Pipe Jacking Machine Demand Market Share List By Application
Table 2020-2025 Global Pipe Jacking Machine Key Vendors Sales List
Table 2020-2025 Global Pipe Jacking Machine Key Vendors Sales Share List
Table 2020-2025 Global Pipe Jacking Machine Key Vendors Revenue List
Table 2020-2025 Global Pipe Jacking Machine Key Vendors Revenue Share List
Table 2020-2025 Global Pipe Jacking Machine Demand List By Type
Table 2020-2025 Global Pipe Jacking Machine Demand Market Share List By Type
Table 2020-2025 Regional Pipe Jacking Machine Price List
Table 2025-2030 Global Pipe Jacking Machine Market Size List By Region
Table 2025-2030 Global Pipe Jacking Machine Market Size Share List By Region
Table 2025-2030 Global Pipe Jacking Machine Market Volume List By Region
Table 2025-2030 Global Pipe Jacking Machine Market Volume Share List By Region
Table 2025-2030 Global Pipe Jacking Machine Demand List By Application
Table 2025-2030 Global Pipe Jacking Machine Demand Market Share List By Application
Table 2025-2030 Global Pipe Jacking Machine Key Vendors Sales List
Table 2025-2030 Global Pipe Jacking Machine Key Vendors Sales Share List
Table 2025-2030 Global Pipe Jacking Machine Key Vendors Revenue List
Table 2025-2030 Global Pipe Jacking Machine Key Vendors Revenue Share List
Table 2025-2030 Global Pipe Jacking Machine Demand List By Type
Table 2025-2030 Global Pipe Jacking Machine Demand Market Share List By Type
Table 2025-2030 Pipe Jacking Machine Regional Price List
Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure Pipe Jacking Machine Picture
Figure 2020-2030 Regional Trade Balance
Figure 2020-2030 North America Pipe Jacking Machine Market Size And Cagr
Figure 2020-2030 North America Pipe Jacking Machine Market Volume And Cagr
Figure 2020-2030 South America Pipe Jacking Machine Market Size And Cagr
Figure 2020-2030 South America Pipe Jacking Machine Market Volume And Cagr
Figure 2020-2030 Asia & Pacific Pipe Jacking Machine Market Size And Cagr
Figure 2020-2030 Asia & Pacific Pipe Jacking Machine Market Volume And Cagr
Figure 2020-2030 Europe Pipe Jacking Machine Market Size And Cagr
Figure 2020-2030 Europe Pipe Jacking Machine Market Volume And Cagr
Figure 2020-2030 Mea Pipe Jacking Machine Market Size And Cagr
Figure 2020-2030 Mea Pipe Jacking Machine Market Volume And Cagr
Figure 2020-2025 Global Pipe Jacking Machine Market Volume And Growth Rate
Figure 2020-2025 Global Pipe Jacking Machine Market Size And Growth Rate
Figure 2025-2030 Global Pipe Jacking Machine Market Volume And Growth Rate
Figure 2025-2030 Global Pipe Jacking Machine Market Size And Growth Rate
Research Methodology
- Market Estimated Methodology:
Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.
1)Top-down & Bottom-up Approach
Top-down approach uses a general market size figure and determines the percentage that the objective market represents.
Bottom-up approach size the objective market by collecting the sub-segment information.
2)Supply & Demand Approach
Supply approach is based on assessments of the size of each competitor supplying the objective market.
Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.
- Forecasting Methodology
- Numerous factors impacting the market trend are considered for forecast model:
- New technology and application in the future;
- New project planned/under contraction;
- Global and regional underlying economic growth;
- Threatens of substitute products;
- Industry expert opinion;
- Policy and Society implication.
- Analysis Tools
1)PEST Analysis
PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.
- Benefits of a PEST analysis:
- It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
- It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
- It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
- It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.
2)Porter’s Five Force Model Analysis
The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.
- Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
- Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
- Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
- Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
- Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.
3)Value Chain Analysis
Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.
4)SWOT Analysis
SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.
- Strengths describe what the player excels at and separates it from the competition
- Weaknesses stop the player from performing at its optimum level.
- Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
- Threats refer to factors that have the potential to harm the player.
- Data Sources
Primary Sources | Secondary Sources |
---|---|
Face to face/Phone Interviews with market participants, such as: Manufactures; Distributors; End-users; Experts. Online Survey |
Government/International Organization Data: Annual Report/Presentation/Fact Book Internet Source Information Industry Association Data Free/Purchased Database Market Research Report Book/Journal/News |