Smart TV Brands and Smart TV Market Trend

Smart TV, based on Internet application technology, has an open operating system and chip, has an open application platform, can realize two-way human-computer interaction function, integrating audio and video, entertainment, data and other functions in one, in order to meet the diversified and personalized needs of users of the TV products. Its purpose is to bring users a more convenient experience, has become the trend of television. Smart TV shipments accounted for 78% of all TV shipments in 2021.

The global smart TV market size was 130 million units in 2017 and will grow to 180 million units in 2022, with a CAGR of 6.7% from 2017 to 2022. With the TV market entering stock competition, TV manufacturers are gradually introducing artificial intelligence, big data and other technologies on TV sets to attract consumers to update traditional TVs through smart TVs, and the global smart TV shipment penetration rate is steadily increasing. The global smart TV market is expected to reach 230 million units in 2027, with a CAGR of 5.0% from 2022 to 2027.

Figure 2017-2027 Global Smart TV Market Size (Million Units) and CAGR 
The top 10 global TV brands in 2021 are Samsung (21.4%), LG (11.6%), TCL (10.7%), Hisense (8.1%), Mi (5.6%), Sony (3.9%), Skyworth (3.7%), Philips (3.4%), Vizio (3.0%), SHARP (2.6%).